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Petty Elliott meets a woman on a mission to promote Indonesia’s agrarian heritage.
Helianti Hilman, an Ambassador for Organic Goodness
It might come as a surprise to many, but buying organic food has never been easier in Jakarta.
The choices range from sublime specialties such as locally grown strawberries to, well … rice. However, although the growth of the organic farming industry in Indonesia has been gaining momentum over the last decade, currently there is no formal organization to supervise standards and establish the provenance of local organic produce.
While there are requirements laid out under the Indonesian National Standards (SNI) for running an organic farm, some
70 percent of such farms in Indonesia lack the necessary certificates proving their products are actually organic, according to the director general of stan- dards and consumer protection at the Trade Ministry.